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This is the first post detailing some of the Syllabus Beta’s core functionality. New Syllabus platform capabilities and features are launched regularly. 

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Good content doesn’t automatically get you high rankings in search results. Even amazing content may never rank on page 1. To win at SEO, you need the world’s best content. 

This is the biggest challenge in SEO today: Creating content that is even better than what’s winning right now. ‍

Syllabus is the first SEO platform that enables you to do exactly that—and much more.

99.9% of “Good” SEO Content Fails

Sometimes writing SEO content feels like a gamble. You do keyword research, talk with experts, and spends hours writing and editing to create a really good piece of content... but you never know if Google is going to love it. And there are already hundreds of thousands of webpages on that topic!

When most of your content doesn’t rank well, it can start to feel more and more like guesswork. 

With so much competing content, what will set your new content apart so that Google will rank it #1?

So many SEO content campaigns are stuck in the same endless circle: Create more and more SEO content, end up with hundreds or even thousands of web pages, and maybe—at best—a few of them will get a bit of SEO traffic. 

Sound familiar?

Most SEO content fails because it doesn’t take a competitive approach. It’s trying to be “good content,” but there’s no tool or process in place to help you make content better than the content Google already thinks is the best.

You Need the World’s Best Content

You need to be able to study the content that is winning today, determine why it is winning, and create content that reflects those insights—and goes even further to be better.

Traditional SEO tools don’t come close to solving this problem. They can give you data and they can spit out AI generated content (which is average at best, often worse). But they don’t help you create the world’s best content and beat what is already winning.

With Syllabus, you can uncover exactly what it means to be the best content, specific to each keyword and each topic.

Syllabus offers a number of tools to empower you to study all of the winning content in detail, build up your competitive intelligence about what sets winners apart, and create a better plan for your own content. And it’s all in a modern platform built for customization, collaboration, and scale.

Where traditional SEO tools stop, Syllabus goes further, enabling you to:

• Easily study the best web pages side-by-side.
• Identify patterns among winners and label the aspects of top pages to quickly discover why they are set apart.
• Use those labels to outline your own content, tying your content plan to competitive insights. Improve on what sets winners apart and avoid the mistakes that losing content makes.
• Create, share, collaborate, and finalize your plan for how to make content better than the current winners. 

With free unlimited users and easy to share URLs, it’s fast and easy to gather your research and share it with others—colleagues, writers, designers, company leaders, etc.

How-To Video

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Ready to create the world’s best content for your site? This video walks through the Syllabus basics to help get you started:

Here is an overview of the steps covered in the video:

1. Add keywords to Syllabus and click into one of them.
2. Browse the winning web pages with an entirely new view of search results.
3. Go to “Webpage Screenshots” to view the winning web pages side-by-side.
4. Draw labels on webpages to identify characteristics of the winners.
5. Create an outline from your competitive research.
6. Easily socialize your research with others by sharing your Syllabus account and sending them any URL in that account.

And this is only the tip of the iceberg. There is so much more you can do to study the competitive content landscape, label insights, create outlines, share your research, and ultimately create the best content in the world.

And Syllabus is still only in beta, which means that new features and improvements are coming out every month.

Now it’s your turn. It’s free and easy to get started! Login or create your free account now.